A Framework for Marketing Management - P. Kotler
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs.
Auteur | : Philip Kotler |
Artikelnummer | : BF0475 |
Categorie | : Studie en management / Engelstalige boeken |
Taal | : Engels |
ISBN | : 9780130185259 |
Uitgever | : Prentice Hall |
Druk | : 1 |
Jaar | : 2001 |
Pagina's | : 352 |
Bindwijze | : Softcover |
Afmetingen | : 19 x 23.5 cm. |
Conditie | : Als nieuw |
Verzending | : Brievenbuspost |
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