Relationship Marketing - J. Egan

Artikel 532 van 829
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Overzicht

Exploring Relational Strategies in Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

Key Features:

- written in a clear, easy-to-read, informal style.

- real-life examples and cases throughout to bring the subject alive.

- learning objectives and chapter summaries put each chapter in context. 

- annotated reading lists for further study.

Relationship Marketing: Exploring Relational Strategies in Marketing should be of particular interest to both undergraduate and postgraduate students studying for a general marketing qualification as well as those specialising in Service Marketing, Marketing Communications and Relationship Marketing. It will also be of benefit to marketing practitioners.

For tutors: There is an Instructor's Manual to accompany this text, available to adopters at www.booksites.net. 

Auteur

: John Egan

Artikelnummer 

: BF0474

Categorie

: Studie en management / Engelstalige boeken

Taal

: Engels

ISBN

: 9780273646129

Uitgever

: Prentice Hall

Druk

: 1

Jaar

: 2001

Pagina's 

: 234

Bindwijze 

: Softcover

Afmetingen

: 19 x 24.5 cm.

Conditie

: Als nieuw

Verzending

: Brievenbuspost

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